LV= has signed a five-year partnership agreement with motoring service provider, RAC.
Through LV=, RAC will offer its customers a telephone-based advice service on protection products (income protection, critical illness and life cover) and issues such as inheritance tax planning.
Customers will also be able to purchase term life and 50 Plus products via the RAC website.
This is the first time LV=’s protection advice service has been available through a partner organisation and the insurer’s business development manager, Stuart Tragheim, comments:
“LV=’s continued ambition is to develop new business partnerships to try and help grow the protection market.
“By partnering with the RAC we hope to increase the number of people who receive financial advice on protection and take the necessary steps to ensure they have the cover in place they need.”